
Iranian Coach Wins Best Coach in Asia Award
In 2025, Marzieh Jafari, representing Iran, was named Best Coach in Asia — a recognition that confirms her exceptional abilities in leading both national and club teams. Through her strategic insight, motivational leadership, and precise planning, she has significantly elevated the standing of Iranian women’s football in Asia.
This honor comes after years of continuous effort and outstanding success in both domestic leagues and international competitions, symbolizing her remarkable contribution to the growth of women’s football in Iran and her rise to the peak of excellence on the continental stage.

Marzieh Jafari: Pride of Iranian Women’s Football
As the head coach of Iran’s national women’s football team and Khatun Bam Club, Jafari has made tremendous contributions to the progress of women’s football in Iran through her numerous international accomplishments. With multiple league titles and inspiring leadership, she has become one of the most respected figures in Asian football.
She has broken new ground in women’s football and earned a distinguished place in the history of the sport. By winning the title of Best Female Coach in Asia 2025, she has become one of Asia’s most influential and celebrated figures — her success drawing admiration not only in Iran but across the continent.

Congratulatory Message from Engineer Mohammad Reza Shahbakhsh, CEO of Kerman Automotive Industries
In today’s noisy world where honor is often measured by numbers and statistics, there occasionally rises a person who replaces numbers with meaning — one who creates value through faith and wisdom.
Ms. Marzieh Jafari, head coach of Iran’s national women’s football team and Khatun Bam, is one such person. A woman who raised a cry of glory from the silence of the soil, and with unwavering determination, lifted Iran’s name to the heights of Asia.
Your well-deserved selection as Asia’s Coach of the Year 2025 is not merely a sporting achievement, but a poetic expression of the philosophy of perseverance, reflection, and faith. You do on the green field what the craftsman does in the factory: transform ideas into movement, order into beauty, and will into achievement.
From the soil of Bam — a land that has turned wounds into blossoms of hope — has risen a woman proving that steadfastness is the most beautiful form of art, and that true leadership means seeing the light even when storms cloud the horizon.
On behalf of the Kerman Automotive Industries family, I sincerely congratulate you, the sports community of our nation, and all inspiring women of Iran on this proud success. Without a doubt, your path marks not the end of achievement, but the beginning of a new chapter in the history of Iranian women’s perseverance, dedication, and brilliance.